Lesson Plan

• Describe the main purposes of sales promotion.
• Analyse a business scenario to identify relevant promotion objectives.
• Evaluate different sales‑promotion methods and select the most suitable one.
• Justify the chosen method by linking it to the objective, target market and budget.
• Apply the eight‑step decision process to recommend a promotion in a case study.

• Projector and screen
• Whiteboard and markers
• Printed handouts of the promotion methods table
• Sample product packaging or mock‑up images
• Scenario analysis worksheets
• Sticky notes for brainstorming

Begin with a quick poll: “Which recent promotion caught your attention and why?” Connect this to students’ prior knowledge of the promotional mix. Explain that today they will learn how to match a sales‑promotion method to a specific business situation and will be assessed on their ability to justify the choice.

1. Do‑now (5') – short quiz on the four elements of the promotional mix.
2. Mini‑lecture (10') – recap purposes of sales promotion and overview of common methods.
3. Guided walkthrough (15') – teacher models the 8‑step recommendation process using the cosmetics scenario.
4. Group activity (20') – each group receives a new scenario, completes a worksheet to recommend a promotion and writes a brief justification.
5. Whole‑class share (10') – groups present their recommendation; peers give feedback on links to objectives and target market.
6. Exit ticket (5') – students write the single most appropriate promotion method for a given brief and a one‑sentence justification.

Summarise the key steps for selecting and justifying a sales‑promotion method. Collect exit tickets to gauge understanding and assign homework: research a real‑world brand’s recent promotion, identify the method used, and write a short paragraph explaining why it fits the brand’s objective.