Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business Studies
Lesson Topic: why businesses use market research
Learning Objective/s:
  • Describe the key reasons businesses undertake market research.
  • Differentiate primary versus secondary research and their qualitative and quantitative forms.
  • Explain the six‑step market research process.
  • Analyse how research findings inform product, price, promotion and placement decisions.
  • Apply a simple research scenario to recommend a business action.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed handout of the research methods table
  • Sample questionnaire worksheet
  • Laptops or tablets for an online survey demo
  • Sticky notes for group brainstorming
 Introduction:
Begin with a quick poll asking students what information a business would need before launching a new product. Connect this to their prior knowledge of risk and decision‑making, then explain that today they will discover how market research provides that evidence and will learn the six steps that guide business choices.
Lesson Structure:
  1. Do‑now (5’) – Students answer the poll question and discuss why data would help.
  2. Mini‑lecture (10’) – Present key reasons for market research and differentiate primary/secondary, qualitative/quantitative (use handout).
  3. Table analysis activity (10’) – In pairs, examine the research methods table and match methods to advantages/disadvantages.
  4. Process flowchart (10’) – Guided construction of the six‑step market research process on the board; students add brief notes.
  5. Case study application (15’) – Small groups receive a scenario (e.g., launching a new snack) and decide which research methods to use, then outline the steps.
  6. Share & feedback (5’) – Groups present their plan; teacher highlights correct links to business decisions.
  7. Exit ticket (5’) – Students write one way market research can reduce business risk.
Conclusion:
Recap that market research equips businesses with reliable information to minimise risk and seize opportunities, emphasizing the six‑step framework as a practical tool. For the exit ticket, students note one research method they would use for a real‑world idea, and homework is to draft a simple questionnaire for a product of their choice.