Lesson Plan

• Describe the concept of adding value and how to calculate it.
• Explain why adding value is crucial for profit, competition and customer loyalty.
• Identify at least five strategies businesses can use to increase added value.
• Apply the 5 Ps framework to evaluate value‑adding opportunities for a product.
• Analyse a real‑world case (smartphone) to determine the change in added value.

• Projector or interactive whiteboard
• Slide deck covering key concepts
• Handout with the smartphone case‑study table
• Worksheets for group activity
• Markers and flip‑chart paper
• Calculator or spreadsheet template

Begin with a quick poll: “What makes you willing to pay more for a product?” Connect responses to prior knowledge of cost vs. price. Outline today’s success criteria: students will be able to define, calculate and propose ways to increase added value.

1. Do‑now (5’) – Simple cost/price worksheet to calculate added value.
2. Mini‑lecture (10’) – Definition, formula, and importance of adding value (slides).
3. Interactive discussion (8’) – Explore the 5 Ps (product, price, promotion, place, people) and brainstorm value‑adding ideas on flip chart.
4. Case‑study analysis (12’) – Pairs examine the smartphone table, compute before/after added value, and identify strategies used.
5. Group activity (10’) – Teams design a value‑adding plan for a chosen product and present key points.
6. Check for understanding (5’) – Quick Kahoot quiz on key concepts.
7. Summary & exit ticket (5’) – Students write one actionable way they could add value in a future business idea.

Recap the definition of added value and the main strategies discussed. Collect exit tickets to gauge understanding and assign homework: research a local business and suggest two specific ways it could increase its added value.