Lesson Plan

• Describe the purpose and benefits of business objectives.
• Identify the main types of business objectives (profit‑oriented, growth‑oriented, etc.).
• Apply the SMART criteria to formulate clear, measurable objectives.
• Explain how objectives connect to strategic planning and resource allocation.
• Evaluate sample objectives for effectiveness using performance‑measurement criteria.

• Projector and laptop with slide deck
• Whiteboard and markers
• Printed handout of objective types and SMART checklist
• Sticky notes and pens for group activity
• Exit‑ticket slips

Begin with a quick “personal goal” prompt – ask learners to think of a goal they have and share how they would make it SMART. Link this to prior knowledge of a company’s mission and vision, highlighting that objectives turn broad ideas into actionable targets. Explain that by the end of the lesson they will be able to create and evaluate effective business objectives.

1. Do‑now (5'): Students write a personal goal and outline how to make it SMART; brief share.
2. Mini‑lecture (10'): Presentation on definition, importance, and types of business objectives.
3. Guided practice (12'): In pairs, classify sample objectives into profit, growth, survival, social, or HR categories.
4. SMART workshop (15'): Groups rewrite a vague business objective using the SMART checklist on sticky notes; teacher circulates for feedback.
5. Linking to planning (8'): Discuss the flowchart linking objectives to strategies, action plans, and performance monitoring; whole‑class Q&A.
6. Exit ticket (5'): Learners list three ways well‑crafted objectives help a business succeed.

Recap the key benefits of clear objectives and the SMART framework. Collect exit tickets to gauge understanding, and assign a brief homework: each student finds a real company’s published objectives and assesses them against SMART criteria.