Lesson Plan

• Describe the five main pricing methods and their key characteristics.
• Compare the advantages and disadvantages of each method in different business contexts.
• Apply an appropriate pricing method to a given product scenario.
• Analyse the factors that influence the choice of a pricing strategy.
• Evaluate the impact of dynamic pricing on revenue and customer perception.

• Projector and screen
• Whiteboard and markers
• Printed worksheets with pricing scenarios
• Calculator or spreadsheet software
• Sample price‑comparison charts
• Internet access for case‑study videos

Begin with a quick poll: “How do you decide the price of something you sell?” Connect this to students’ prior knowledge of cost and profit. Explain that today’s lesson will explore five pricing methods and the criteria for selecting the most suitable one.

1. Do‑now (5’) – Students list everyday examples of how prices are set.
2. Mini‑lecture (10’) – Overview of cost‑plus and competitive pricing with formula examples.
3. Group activity (12’) – Analyse a case study and choose between penetration and skimming; present rationale.
4. Interactive demo (8’) – Dynamic pricing simulation using an online tool.
5. Comparison table exercise (10’) – Complete a worksheet comparing all five methods, highlighting advantages/disadvantages.
6. Check for understanding (5’) – Quick Kahoot quiz to confirm key concepts.

Recap the five methods and the key factors that guide their selection. Students complete an exit ticket by writing which method they would use for a new smartphone and why. For homework, research a real company that uses dynamic pricing and prepare a brief summary.