Lesson Plan

• Describe the purpose of legal controls in marketing.
• Identify examples of misleading promotion and faulty goods.
• Explain key consumer‑protection legislation and the rights it provides.
• Evaluate practical steps businesses can take to ensure compliance.
• Apply remedial options (repair, replacement, refund) to realistic scenarios.

• Projector and screen
• Whiteboard and markers
• Printed handouts summarising relevant legislation
• Case‑study worksheets on misleading ads and faulty goods
• Laptop with internet access for video examples
• Sticky notes for group brainstorming

Begin with a quick poll: “Which recent advertisement made you question its truthfulness?” Use responses to link prior knowledge of advertising to today’s focus. Explain that the lesson will explore how legal controls protect customers and outline the success criteria – students will be able to spot illegal marketing practices and suggest appropriate remedies.

1. Do‑now (5’) – Students list recent ads they think are misleading; share a few examples.
2. Mini‑lecture (10’) – Overview of the purpose of legal controls and key UK legislation (Consumer Protection Regulations 2008, ASA Code, Sale of Goods Act).
3. Group analysis (15’) – In small groups, examine a sample advertisement; identify false claims, omissions, or ambiguous language and record findings on a worksheet.
4. Case study (10’) – Review a faulty‑goods scenario; discuss consumer rights and possible remedies (repair, replacement, refund).
5. Compliance brainstorm (10’) – Groups list practical steps businesses can take to avoid breaches; present ideas to the class.
6. Quick quiz (5’) – Kahoot or paper quiz to check understanding of legislation and remedies.
7. Exit ticket (5’) – Write one key takeaway about protecting customers and one lingering question.

Recap the main points: why legal controls exist, how misleading promotion and faulty goods are defined, and the rights consumers have. Collect exit tickets to gauge understanding and assign a brief homework task – research a recent real‑world case of misleading advertising and prepare a short summary of the legal outcome.