Lesson Plan

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Lesson Plan
Grade: Date: 25/02/2026
Subject: Business Studies
Lesson Topic: how and why businesses can grow internally, e.g. develop new products, develop new markets
Learning Objective/s:
  • Describe internal (organic) growth and its advantages.
  • Explain product development, market development, diversification and process improvement as internal growth strategies.
  • Analyse factors influencing the choice of growth strategy.
  • Evaluate why some businesses choose to remain small.
  • Apply decision‑making to select an appropriate internal growth strategy for a case study.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed handout with growth‑strategy table
  • Case‑study worksheets
  • Sticky notes for brainstorming
  • Laptop for displaying slides
 Introduction:
Begin with a quick poll: “What would you want to happen if your family bakery could double its sales?” Connect this to prior learning about profit and market demand. Explain that today’s success criteria are to identify internal growth options, compare their benefits and risks, and justify a suitable strategy.
Lesson Structure:
  1. Do‑now (5’) – Students list ways a business can grow; share answers.
  2. Mini‑lecture (10’) – Define internal growth and present the five strategies using slides.
  3. Group activity (15’) – In small groups, analyse a case study and decide which internal strategy fits best; complete worksheet.
  4. Strategy comparison (10’) – Groups present their choice; class discusses product vs. market development using the comparison table.
  5. Factors analysis (10’) – Whole‑class brainstorm of financial, managerial, market, competitive and regulatory factors; record on board.
  6. Decision flowchart (5’) – Students complete a flowchart showing steps to choose a growth strategy.
  7. Check for understanding (5’) – Quick quiz (Kahoot or exit ticket) on key concepts.
Conclusion:
Summarise that internal growth relies on a business’s own resources and can be pursued through several strategies, each with distinct risks and benefits. Ask students to write one key takeaway on a sticky note as an exit ticket. For homework, assign a short report evaluating which internal growth strategy a local business could adopt.