Lesson Plan

• Identify the main disadvantages a business may encounter when expanding into foreign markets.
• Explain how cultural, knowledge, legal, political, operational and IP factors can affect business performance.
• Evaluate appropriate mitigation strategies and assess their impact on profitability.

• Projector and screen
• PowerPoint presentation with key points and summary table
• Handout summarising disadvantages and mitigation strategies
• Case‑study worksheet
• Whiteboard and markers
• Exit‑ticket cards

Begin with a short video clip showing a multinational brand’s failed launch abroad to hook interest. Ask students what they already know about growth strategies and specifically about entering new markets. Explain that today they will be able to recognise key disadvantages and suggest ways to mitigate them, which will be the success criteria for the lesson.

1. Do‑now (5'): Quick quiz on different market‑entry methods (exporting, franchising, joint venture, etc.).
2. Teacher input (10'): Present the six major disadvantages using slides and the summary table.
3. Group activity (15'): Analyse the provided case study, identify the most relevant risks and propose mitigation strategies.
4. Class discussion (10'): Groups share findings; teacher highlights connections to the table.
5. Exam practice (10'): Students answer one past‑paper question individually, then peer‑check.
6. Recap & check understanding (5'): Mini‑quiz via Kahoot to confirm key points.

Summarise the key disadvantages and the importance of mitigation planning. Students complete an exit ticket stating one disadvantage they found most challenging and one strategy to address it. For homework, they research a real company that entered a foreign market and write a brief paragraph on the disadvantages it faced and how they were managed.