Lesson Plan

• Describe the four main sales‑promotion methods (vouchers, reward schemes, competitions, special offers/discounts).
• Explain the key advantages and disadvantages of each method.
• Evaluate which promotion method best fits a given marketing objective and target market.
• Apply a step‑by‑step planning process to design a sales promotion and assess its potential impact.

• Projector and screen
• Whiteboard and markers
• Printed handouts with comparison tables
• Sample vouchers and mock‑up reward cards
• Competition entry sheets and discount flyers
• Worksheet with evaluation checklist

Start with a quick poll: “Who has used a coupon, entered a competition, or benefited from a loyalty scheme in the last month?” Use the responses to link prior knowledge of everyday promotions to today’s focus. Explain that by the end of the lesson students will be able to describe, compare, and evaluate the four main sales‑promotion methods.

1. Do‑now (5'): Students list recent sales promotions they’ve encountered and share a few examples.
2. Mini‑lecture (10'): Define sales promotion and overview the four methods using slides and real‑world examples.
3. Group analysis (15'): In groups, complete a comparison chart of advantages and disadvantages for each method.
4. Design activity (15'): Each group selects a marketing objective and creates a suitable promotion, filling out the planning checklist.
5. Gallery walk & peer feedback (10'): Groups display their designs; peers provide feedback using a simple rubric.
6. Plenary (5'): Recap key points, clarify misconceptions, and answer any final questions.

Summarise the four promotion methods and their main pros and cons. Ask students to write an exit ticket stating which method they would choose for a new product launch and why. For homework, complete a worksheet that evaluates a recent real‑world sales promotion using the checklist discussed.