| Lesson Plan |
| Grade: |
Date: 25/02/2026 |
| Subject: Business Studies |
| Lesson Topic: the main stages of the product life cycle: introduction, growth, maturity, decline |
Learning Objective/s:
- Describe the four stages of the product life cycle and their typical sales‑profit patterns.
- Explain the marketing objectives and common strategies associated with each PLC stage.
- Analyse a real‑world product to identify its current PLC stage and recommend appropriate actions.
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Materials Needed:
- Projector and screen
- PowerPoint slides with PLC diagram
- Handout summarising stages and strategies
- Whiteboard and markers
- Sample product case cards for group work
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Introduction:
Begin with a quick poll: “Which product have you noticed disappearing from stores recently?” Use responses to link prior knowledge of sales trends to the concept of a product life cycle. Explain that today students will learn the four PLC stages and the strategic actions businesses take at each stage, and they will be able to identify the stage for any product.
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Lesson Structure:
- Do‑now (5'): Students write a brief description of a product they think is in the introduction stage.
- Mini‑lecture (15'): Present the PLC diagram, discuss characteristics, objectives and typical strategies for each stage.
- Group activity (15'): Each group receives a case card, identifies the PLC stage, and proposes two appropriate actions; record on handout.
- Class debrief (5'): Groups share findings; teacher highlights correct reasoning and common misconceptions.
- Exit ticket (5'): Individually write the stage and one key objective for a product of their choice.
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Conclusion:
Recap the four PLC stages and the strategic focus for each. Collect exit tickets to gauge understanding and assign homework: each student selects a product from home, maps its PLC stage on a simple graph, and suggests one strategic move for the next stage.
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