Lesson Plan

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Lesson Plan
Grade: Date: 01/12/2025
Subject: Information Communication Technology ICT
Lesson Topic: Know and understand showing a clear sense of audience and purpose
Learning Objective/s:
  • Identify the primary audience(s) for a given ICT product.
  • Explain how the purpose influences language, tone, and design choices.
  • Analyse audience and purpose to select appropriate media and layout.
  • Apply a checklist to align audience expectations with product purpose.
  • Evaluate a draft ICT product against audience and purpose criteria.
Materials Needed:
  • Projector or interactive whiteboard
  • Sample ICT product examples (brochures, videos, forms)
  • Printed audience‑purpose analysis worksheets
  • Laptops or tablets with internet access
  • Markers and flip chart
 Introduction:
Begin with a quick poll: who has created a document or video for a specific group? Discuss how knowing the audience shaped their choices. Today we will explore how audience and purpose guide ICT design, and by the end you will be able to match language, media and layout to a clear purpose.
Lesson Structure:
  1. Do‑now (5') – List recent ICT products used and guess their intended audience and purpose; share briefly.
  2. Mini‑lecture (10') – Define audience and purpose, present audience types and common purposes with examples.
  3. Interactive activity (15') – In pairs, complete the audience‑purpose analysis table for a chosen product type using the provided checklist.
  4. Whole‑class debrief (10') – Groups present key decisions; discuss language, tone, media, and layout adaptations.
  5. Guided practice (10') – Teacher models revising a sample brochure to better align audience and purpose.
  6. Check for understanding (5') – Quick quiz/exit ticket with three scenario questions.
Conclusion:
Recap that aligning audience and purpose ensures effective communication and meets assessment criteria. Students complete an exit ticket describing one change they would make to improve a product’s audience focus. Homework: analyse the audience and purpose of a favourite app and prepare a brief report.