Lesson Plan

• Describe the main factors that cause changes in consumer spending patterns.
• Explain how increased competition influences business strategy.
• Analyse product, price, promotion and place responses to market changes.
• Evaluate which strategic response best fits a given business scenario.

• Projector and screen
• Whiteboard and markers
• Printed case‑study worksheets
• Business response summary handout
• Laptop for teacher (slides)
• Sticky notes for group activity

Begin with a quick poll: “What recent change in the market has affected your buying habits?” Connect responses to prior knowledge of supply‑and‑demand and set the success criteria – students will identify market changes and match appropriate business responses.

1. Do‑now – mind‑map of factors influencing consumer spending (5')
2. Mini‑lecture with slides on market trends, competition and the 4Ps response framework (10')
3. Group analysis of the summary tables: identify the market change and suggest a suitable business response (15')
4. Whole‑class discussion to compare groups’ suggestions and clarify misconceptions (10')
5. Activity – design a response plan for a new scenario using product, price, promotion and place strategies (15')
6. Check for understanding – short quiz on key concepts (5')
7. Recap and exit ticket: write one action a business could take in response to a recent market change (5')

Summarise how businesses must stay flexible across product, price, promotion and place to meet shifting consumer demands and competitive pressure. Collect exit tickets as a retrieval check and assign homework to research a real‑world company that recently altered its strategy in response to market change.