Lesson Plan

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Lesson Plan
Grade: Date: 01/12/2025
Subject: Information Communication Technology ICT
Lesson Topic: Know and understand analysing the needs of an audience when creating ICT solutions
Learning Objective/s:
  • Describe the purpose and benefits of audience analysis for ICT solutions.
  • Identify and gather key demographic, psychographic, and contextual data about target users.
  • Create a user persona that summarises audience needs and informs design decisions.
  • Apply audience insights to select appropriate content, interface, functionality and accessibility features.
  • Evaluate a prototype against the audience analysis checklist.
Materials Needed:
  • Projector or interactive whiteboard
  • Computer with internet access for each group
  • Printed worksheet with audience analysis checklist
  • Sample survey/questionnaire template
  • Persona template handout (including space for photo)
  • Sticky notes and markers for brainstorming
 Introduction:

Begin with a quick poll: “Who designs a solution without thinking about who will use it?” Discuss common failures and highlight today’s success criteria – students will be able to analyse an audience, build a persona, and link findings to design choices.
Lesson Structure:
  1. Do‑Now (5'): Students list examples of ICT tools that failed because of poor audience understanding.
  2. Mini‑lecture (10'): Explain key steps of audience analysis and show the checklist.
  3. Group activity – Data gathering (15'): Teams design a short survey and record demographic/psychographic data for a chosen audience.
  4. Persona creation (10'): Using the template, each group builds a persona and posts it on the board.
  5. Design mapping (10'): Groups match persona insights to content, interface, functionality and accessibility decisions.
  6. Peer review (5'): Quick checklist walk‑through; groups give feedback on each other’s analysis.
  7. Reflection & exit ticket (5'): Students write one actionable change they would make to a real ICT project based on today’s analysis.
Conclusion:

Recap the audience analysis process and how personas guide design choices. Collect exit tickets and remind students to complete the checklist as homework, applying it to their ongoing ICT project.