Lesson Plan

• Describe the purpose and benefits of audience analysis for ICT solutions.
• Identify and gather key demographic, psychographic, and contextual data about target users.
• Create a user persona that summarises audience needs and informs design decisions.
• Apply audience insights to select appropriate content, interface, functionality and accessibility features.
• Evaluate a prototype against the audience analysis checklist.

• Projector or interactive whiteboard
• Computer with internet access for each group
• Printed worksheet with audience analysis checklist
• Sample survey/questionnaire template
• Persona template handout (including space for photo)
• Sticky notes and markers for brainstorming

Begin with a quick poll: “Who designs a solution without thinking about who will use it?” Discuss common failures and highlight today’s success criteria – students will be able to analyse an audience, build a persona, and link findings to design choices.

1. Do‑Now (5'): Students list examples of ICT tools that failed because of poor audience understanding.
2. Mini‑lecture (10'): Explain key steps of audience analysis and show the checklist.
3. Group activity – Data gathering (15'): Teams design a short survey and record demographic/psychographic data for a chosen audience.
4. Persona creation (10'): Using the template, each group builds a persona and posts it on the board.
5. Design mapping (10'): Groups match persona insights to content, interface, functionality and accessibility decisions.
6. Peer review (5'): Quick checklist walk‑through; groups give feedback on each other’s analysis.
7. Reflection & exit ticket (5'): Students write one actionable change they would make to a real ICT project based on today’s analysis.

Recap the audience analysis process and how personas guide design choices. Collect exit tickets and remind students to complete the checklist as homework, applying it to their ongoing ICT project.