Lesson Plan

• Describe the primary interests of each external stakeholder group (customers, suppliers, lenders/banks, government, local community).
• Explain how each stakeholder group can influence business decisions and performance.
• Analyse the impact of effective stakeholder relationship management on a business’s competitive advantage.
• Evaluate real‑world examples of stakeholder issues and propose appropriate managerial responses.

• Projector and screen
• Whiteboard and markers
• Printed handout with summary table of stakeholder groups
• Stakeholder analysis worksheet
• Sticky notes for group activity
• Laptop with presentation slides

Begin with a quick prompt: “Think of a product you bought recently – who else was involved besides the retailer?” Use this to link prior knowledge of internal stakeholders to external ones. Explain that today’s success criteria are to identify stakeholder interests, explain their influence on business decisions, and evaluate the impact of managing those relationships.

1. Do‑now (5’) – Think‑pair‑share on the product prompt and list possible external parties.
2. Mini‑lecture (10’) – Present each external stakeholder group with key interests and influences using slides.
3. Group activity (15’) – In small groups, analyse a short case study using the worksheet; identify interests, influences, and potential impacts.
4. Whole‑class debrief (10’) – Groups share findings; teacher highlights common themes and correct misconceptions.
5. Exam practice (10’) – Students answer one past‑paper question individually, then peer‑check answers.
6. Summary & exit ticket (5’) – Students write one actionable way a business could improve relations with a chosen stakeholder on a sticky note.

Recap the five external stakeholder groups and their strategic importance. Collect exit tickets to gauge understanding and assign homework: research a local business and produce a brief report on how it manages its relationships with at least two external stakeholder groups.