Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business Studies
Lesson Topic: recommend and justify an appropriate marketing mix for a given situation
Learning Objective/s:
  • Describe the four elements of the marketing mix and their purpose in a marketing strategy.
  • Analyse a business scenario to identify the target market and relevant market research.
  • Apply the six‑step process to develop a suitable marketing mix for a case study.
  • Justify each element of the mix by linking it to the target market’s preferences and business objectives.
  • Evaluate potential risks of the proposed mix and suggest monitoring actions.
Materials Needed:
  • Projector or interactive whiteboard
  • Printed case‑study handout (ActiveEdge scenario)
  • Worksheet for completing a marketing‑mix table
  • Markers and flip‑chart paper
  • Laptop with internet access for a quick research demo
  • Sample product images or short video clip
 Introduction:

Begin with a short video of a popular sports‑wear launch to capture interest. Ask students what they think made the launch successful, linking responses to prior knowledge of the 4 Ps. State that today they will recommend and justify a full marketing mix for a new brand, and that success will be measured by the clarity of their justifications and risk evaluation.
Lesson Structure:
  1. Do‑now (5'): Quick Kahoot quiz reviewing the 4 Ps.
  2. Mini‑lecture (10'): Explain marketing strategy, target‑market analysis and the six‑step mix development process.
  3. Group analysis (15'): In pairs, read the ActiveEdge scenario, identify the target market and list key needs.
  4. Worksheet activity (20'): Teams complete a marketing‑mix table, selecting options for each P and writing brief justifications.
  5. Class discussion (10'): Groups present their tables; teacher highlights common strengths, pitfalls and links to exam checklist.
  6. Reflection & exit ticket (5'): Each student writes one strong justification and one potential risk for the mix they created.
Conclusion:

Summarise how a well‑justified marketing mix aligns product, price, place and promotion with the target market and business goals. Collect exit tickets as a formative check and assign homework: students must draft a brief evaluation of how the mix could be monitored and adjusted after launch.