Lesson Plan

Resources → Subject Notes → Business Studies → Notes
Lesson Plan
Grade: Date: 17/01/2026
Subject: Business Studies
Lesson Topic: factors influencing the accuracy of market research data
Learning Objective/s:
  • Describe the key factors that affect the accuracy of market research data.
  • Explain how sample size and selection influence representativeness.
  • Analyse the impact of question design, data collection method, and respondent honesty on data quality.
  • Apply strategies to improve accuracy, such as triangulation and anonymity.
  • Evaluate the role of timing and external influences on research results.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed handouts of the accuracy‑factor list
  • Sample questionnaire worksheet
  • Laptops/tablets for an online survey demo
  • Sticky notes for group brainstorming
  • Assessment rubric for exit ticket
 Introduction:
Imagine a company launches a new product based on research that later proves wrong. Students already know what market research is and the common methods used. Today they will discover why some data are more reliable than others and how to spot weaknesses. Success will be measured by their ability to identify key accuracy factors and suggest practical improvements.
Lesson Structure:
  1. Do‑now (5') – Think‑pair‑share on a recent product launch that failed due to poor research.
  2. Mini‑lecture (10') – Review market‑research methods and introduce the eight accuracy factors.
  3. Guided analysis (12') – Teacher models how each factor can distort results using real‑world examples.
  4. Group activity (15') – Teams examine a sample questionnaire, flag accuracy issues, and propose improvements on the worksheet.
  5. Whole‑class debrief (8') – Groups present findings; teacher consolidates key improvement strategies.
  6. Exit ticket (5') – Individually write one factor they consider most critical and one action to mitigate it.
Conclusion:
We recap the main factors that can compromise market‑research data and the practical steps to enhance reliability. The exit ticket provides a quick retrieval check of today’s learning. For homework, students will analyse a real‑world market‑research case, identify accuracy issues, and recommend improvements.