Lesson Plan

• Describe at least five pricing methods and their key features.
• Analyse the advantages and disadvantages of each method.
• Evaluate which pricing method is most appropriate for a given business scenario.
• Apply cost‑plus calculation to determine a selling price.
• Explain how market and product factors influence pricing decisions.

• Projector and screen
• Whiteboard and markers
• Printed worksheet with pricing method table
• Calculators
• Sample cost data handout
• Sticky notes for group activity
• Laptop with spreadsheet software

Begin with a quick poll: “What influences the price you pay for a product?” Connect responses to prior knowledge of cost and competition. Explain that today’s success criteria are to identify pricing methods, weigh their pros and cons, and choose the best method for a specific business case.

1. Do‑now (5’) – Quick quiz on basic pricing concepts projected on the board.
2. Mini‑lecture (10’) – Overview of eight pricing methods using a slide deck.
3. Guided analysis (15’) – In pairs, students examine the provided table, list advantages and disadvantages for two methods, and record findings on the worksheet.
4. Whole‑class discussion (10’) – Groups share their analyses; teacher highlights key comparisons.
5. Application activity (15’) – Calculate a cost‑plus selling price from the sample cost data; peer‑check answers.
6. Decision‑making task (10’) – Teams select the most suitable pricing method for a case study, justifying their choice with the five selection factors.
7. Exit ticket (5’) – Write one advantage and one disadvantage of the method they selected.

Recap the main advantages and disadvantages of each pricing method and how they align with business objectives. Collect exit tickets to gauge understanding, and assign homework: research a real‑world company and identify which pricing method it uses, explaining why.