Lesson Plan

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Lesson Plan
Grade: Date: 01/12/2025
Subject: Information Communication Technology ICT
Lesson Topic: Know and understand purpose and uses of a corporate house style
Learning Objective/s:
  • Describe the purpose and benefits of a corporate house style.
  • Identify the core components of a house style guide (logo, colour palette, typography, etc.).
  • Apply house style guidelines to create a consistent document or slide template.
  • Explain the process for developing, publishing, and maintaining a house style guide.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Sample corporate house style guide (printed)
  • Laptop with presentation software (PowerPoint/Google Slides)
  • Worksheets with template exercises
  • Internet access for online style guide examples
 Introduction:
Begin with a quick visual of two identical reports, one styled and one not, to highlight the impact of consistency. Ask students how they recognise a brand’s look and feel from previous experiences. Explain that today they will explore why organisations adopt a house style and what elements it contains. Success will be measured by their ability to analyse a document against the style guide.
Lesson Structure:
  1. Do‑Now (5') – Students compare two sample documents and note differences in branding.
  2. Mini‑lecture (10') – Define corporate house style, discuss purposes and core components using slides.
  3. Guided analysis (15') – In pairs, examine a printed house style guide and identify guidelines for logo, colour, typography, etc.; teacher circulates and checks understanding.
  4. Practical activity (20') – Students adapt a plain Word report into the corporate style using provided templates and style sheet; focus on layout, fonts, colours.
  5. Whole‑class showcase (5') – Volunteers present their styled document; peer feedback on consistency.
  6. Reflection & exit ticket (5') – Students write one way a house style saves time and one question they still have.
Conclusion:
Summarise that a corporate house style ensures a professional, consistent brand image and streamlines document creation. Reinforce that students can now locate key components of a style guide and apply them to real work. For the exit ticket, they list one element they will use in their next assignment. Homework: draft a one‑page style guide for a fictitious company, covering logo, colours, and typography.