Lesson Plan

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Lesson Plan
Grade: Date: 17/01/2026
Subject: Business Studies
Lesson Topic: why some markets are becoming more competitive
Learning Objective/s:
  • Explain how technological advances reduce entry barriers and increase competition.
  • Analyse the impact of globalisation and regulatory changes on market structure.
  • Evaluate how shifts in consumer preferences, economies of scale, and innovation drive firms to differentiate.
  • Apply the checklist to determine the likely market type (perfect competition, monopolistic competition, oligopoly, monopoly) for a given industry.
Materials Needed:
  • Projector and screen
  • Whiteboard and markers
  • Printed handout of driver‑effect table
  • Mobile‑phone market case‑study worksheet
  • Sticky notes for group ideas
  • Exit‑ticket slips
 Introduction:
Think about how quickly your phone model becomes outdated – that’s a sign of a highly competitive market. Review of basic market structures will be recalled, and you will know you have succeeded when you can identify the key drivers that push markets toward greater competition.
Lesson Structure:
  1. Do‑now (5') – quick multiple‑choice quiz on market types to activate prior knowledge.
  2. Teacher input (10') – slide presentation of the six drivers (technology, globalisation, consumer preferences, regulation, economies of scale, innovation) and their effects.
  3. Guided analysis (15') – in pairs, complete the driver‑effect table using the handout; teacher circulates for questioning.
  4. Case‑study activity (15') – work through the mobile‑phone market worksheet, identifying each driver and its impact.
  5. Synthesis (10') – whole‑class creation of a flowchart on the board showing how drivers lead to increased competition.
  6. Check for understanding (5') – exit‑ticket question: “Name one driver and explain how it changes market structure.”
Conclusion:
We recap the six drivers and how they reshape market structures, reinforcing the link between external forces and competition intensity. Students complete an exit ticket summarising one driver’s effect, and for homework they research another industry (e.g., fashion or renewable energy) and list the drivers making it more competitive.