Lesson Plan

• Describe each of the four Ps (Product, Price, Place, Promotion) and their key considerations.
• Explain how the elements of the marketing mix interact to support a coherent marketing strategy.
• Analyse a case study to determine appropriate adjustments to the 4 Ps.
• Evaluate the impact of a balanced marketing mix on profitability and brand image.

• Projector and screen
• Whiteboard and markers
• Printed handouts of the 4 Ps table
• Case‑study worksheets
• Sticky notes for group activity
• Coloured pens

Begin with a quick poll: “Which of the 4 Ps do you think most influences a product’s success?” Review prior knowledge of the 4 Ps, then outline today’s success criteria – students will be able to describe each element, explain their inter‑relationships, and apply them to a real‑world scenario.

1. Do‑now (5’) – Students write the four Ps on sticky notes and post them on the board for a rapid recall.
2. Mini‑lecture (10’) – Present the 4 Ps with key considerations using slides and the provided table.
3. Interactive discussion (8’) – Explore how a change in one element (e.g., price) affects the others, using teacher‑chosen examples.
4. Group case analysis (15’) – Teams receive a product brief and adjust the marketing mix, justifying each decision on a worksheet.
5. Whole‑class debrief (7’) – Groups share their mixes; teacher highlights correct inter‑relationships and addresses misconceptions.
6. Exit ticket (5’) – Each student writes one way each P contributes to a successful marketing strategy.

Recap the importance of balancing the four elements and how they collectively drive business success. Collect the exit tickets as a quick check for understanding, and assign homework: research a well‑known brand and create a brief summary of its current marketing mix.