Lesson Plan

• Describe the purpose of a business plan and list its eight key elements.
• Explain how each element contributes to the overall success of a business.
• Apply SMART criteria to set clear business objectives and calculate a simple break‑even point.
• Analyse basic market‑research data to inform product positioning and marketing decisions.
• Produce a concise executive summary that captures the core business idea.

• Projector and screen
• Printed business‑plan template handout
• Calculators
• Worksheets for market research and financial calculations
• Laptops/computers for online research
• Whiteboard and markers

Begin with a quick poll: “What would convince you to invest in a new business?” Connect responses to students’ prior knowledge of entrepreneurship and set the success criteria – students will identify the purpose of a business plan and explain each element.

1. Starter – Do‑now quiz on entrepreneurship concepts (5')
2. Mini‑lecture: purpose of a business plan and overview of the eight elements (10')
3. Group activity: complete the Overview/Summary and Objectives sections of the template for a chosen business idea (15')
4. Market‑research task: gather basic data (demographics, competition) and fill the Market Research section (15')
5. Finance exercise: calculate a break‑even point using provided cost figures (10')
6. Whole‑class sharing: each group presents one section; peers give feedback (10')
7. Plenary – recap key points, exit ticket (one‑sentence summary of why a business plan is essential) (5')

Summarise how each element builds a coherent roadmap for a business and remind students of the exit‑ticket responses. For homework, ask learners to finish the remaining sections of their business‑plan template and prepare a short presentation for the next lesson.