Lesson Plan

• Describe the main reasons businesses use promotion.
• Explain how each reason influences the choice of promotional tools.
• Analyse how promotional reasons align with broader business objectives.
• Evaluate the effectiveness of a promotion using appropriate metrics.

• Projector and screen
• Whiteboard and markers
• Printed handout of reasons‑to‑tools table
• Case‑study worksheets (e.g., new smartphone launch)
• Sticky notes for exit tickets

Begin by asking learners to recall the last advertisement they noticed and why it grabbed their attention. Review the four Ps of marketing to connect prior knowledge. Explain that by the end of the lesson they will be able to list key reasons for promotion, match them to suitable tools, and assess their impact.

1. Do‑now (5’): Students jot down a recent ad and the reason they think it serves; share a few examples.
2. Mini‑lecture (10’): Define promotion and present the eight reasons with real‑world examples using slides.
3. Matching activity (15’): In pairs, match each reason to the most appropriate promotional tool from a set of cards; discuss choices.
4. Case‑study analysis (15’): Groups examine a short case (new smartphone launch) to identify primary promotional reasons, tools used, and link to business objectives.
5. Evaluation discussion (10’): Whole‑class brainstorm measures of promotional effectiveness (sales figures, surveys, ROI, repeat purchases).
6. Recap & exit ticket (5’): Students write one reason and a suitable tool on a sticky note and place it on the board before leaving.

Summarise the key reasons for promotion and how they guide tool selection and evaluation. Collect the sticky‑note exit tickets to gauge understanding. For homework, ask students to find a current advertisement, identify its primary promotional reason, and suggest an appropriate tool.