Lesson Plan

• Describe the key factors that cause the demand curve to shift.
• Explain how changes in income, tastes, related‑good prices, expectations, and number of buyers affect demand.
• Apply the demand‑shift framework to real‑world examples such as smartphones or tablets.
• Analyse a demand‑shift diagram and identify the direction of the shift.

• Projector and screen
• Whiteboard and markers
• Printed handout with the demand‑shift summary table
• Worksheet with scenario‑based questions
• Sticky notes for quick‑check activity
• Calculator (optional)

Begin with a quick poll: “If your favourite coffee suddenly became more expensive, what would you buy instead?” Use the responses to link prior knowledge of price effects to the idea that non‑price factors also move the demand curve. State that today students will identify those factors and predict the direction of shifts, which they will demonstrate through a diagram and short scenario analysis.

1. Do‑Now (5'): Students write one example of a product whose demand they think has changed recently and why.
2. Mini‑lecture (10'): Present the demand‑shift formula and walk through each factor with real‑world examples (income, tastes, substitutes, complements, expectations, buyers).
3. Guided Practice (12'): In pairs, students complete a worksheet matching scenarios to the correct shift direction; teacher circulates and provides feedback.
4. Diagram Activity (8'): Using the handout, students draw a demand curve shift for a chosen factor and label the cause.
5. Check for Understanding (5'): Quick “thumbs up/down” poll on which factor produces a left vs. right shift.
6. Summary Review (5'): Whole‑class recap of the six factors, highlighting any misconceptions.

Summarise that demand shifts arise from changes in income, preferences, related‑good prices, expectations, and market size, and that each has a predictable direction. Ask students to write an exit ticket stating one factor and the resulting shift for a product of their choice. Assign homework: find a recent news article illustrating a demand shift and prepare a brief explanation for the next lesson.