Lesson Plan

• Describe the main economic, social, technological, personal and psychological factors that influence consumer spending.
• Explain how changes in each factor can lead to shifts in consumer purchasing behaviour.
• Analyse a case study of an economic downturn to identify business responses to altered spending patterns.
• Apply knowledge by creating a flowchart that maps factor interactions affecting consumer spending.

• Projector or interactive whiteboard
• Printed handout of the factor summary table
• Case study worksheet
• Markers and chart paper for flowchart activity
• Internet access for quick research (optional)

Begin with a quick poll: “What did you buy last week and why?” This hooks students and links to prior knowledge of personal spending. Review that choices are shaped by many influences and set the success criteria: identify and explain at least three factors that can shift consumer spending.

1. Do‑now (5') – Students list recent personal purchases and discuss the influences behind them.
2. Mini‑lecture (10') – Teacher presents the five groups of factors (economic, social, technological, personal, psychological) with concise examples.
3. Guided analysis (12') – Walk through the summary table, highlighting key descriptions and typical examples.
4. Case‑study activity (15') – In groups, pupils examine the recession case, answer guided questions, and suggest business responses.
5. Flowchart creation (10') – Groups design a flowchart on chart paper showing how the factors interact to affect spending.
6. Plenary (8') – Groups share their flowcharts; teacher recaps the main points and checks understanding.

Recap the five factor categories and how they can trigger changes in consumer behaviour. Ask each student to write one “exit ticket” statement describing a factor they think will be most influential next year. Assign a short homework: research a recent product launch and identify which factor(s) the company leveraged.